Wednesday, 14 August 2024 13:55

The sweet beetroot

Written by  Peter Burke
Amy Mott with a special variety of beetroot called Chioggia. Amy Mott with a special variety of beetroot called Chioggia.

The Mott family are well known commercial vegetable growers based in Tangiwai, near the township of Ohakune in the Central North Island.

Tangiwai is probably best remembered for the Christmas eve railway disaster in 1953.

Mott's Premium Produce is renowned for the high-quality parsnips they produce and sell to the Foodstuff supermarket chain around the country. Their property is in the shadow of Mt Ruapehu and on a fine day it provides a fabulous backdrop to their growing operation.

Kandy Mott and her late husband Craig developed the property, but since Craig's death her son Jeremy and his wife Amy have taken a major role in the business.

As well as the parsnips and swedes, the Motts have been growing a crop of a special variety of beetroot called Chioggia, which is used in the popular Garden Medley crisps put out by the Proper Crisps brand, available in supermarkets.

Amy Mott says that the Nelson-based company "knew that Jeremy is good at growing things," so asked the Motts to develop a beetroot that would work with their range of what they describe as "delicious vegan healthy snacks made entirely with real, natural food and seasonings".

The Motts experimented with several varieties of beetroot, but once they narrowed it down, the decision jumped out at them. The common name of this variety is Candy Stripe, and they felt that sounded close enough to Kandy Mott, general manager of the family business.

Besides the beetroot being an added business arm to the Mott farm, it was a winner for the Proper Crisp company, which says customes raved about the sweet tasting beetroots so much that they have increased the ratio of this vegetable to the packet, which also includes kumara, parsnip and carrot crisps.

The move into the beetroot venture is just another example of the Mott family's enthusiasm and courage to innovate and a reason for their success.

They operate in challenging times and often in difficult conditions but still produce high quality products which meet the demands of the buyers and the consumers.

More like this

Featured

Brendan Attrill scoops national award for sustainable farming

Brendan Attrill of Caiseal Trust in Taranaki has been announced as the 2025 National Ambassador for Sustainable Farming and Growing and recipient of the Gordon Stephenson Trophy at the National Sustainability Showcase at in Wellington this evening.

National

Machinery & Products

Calf feeding boost

Advantage Plastics says it is revolutionising calf meal storage and handling, making farm life easier, safer, and more efficient this…

JD's precision essentials

Farmers across New Zealand are renowned for their productivity and efficiency, always wanting to do more with less, while getting…

» Latest Print Issues Online

The Hound

Don't hold back!

OPINION: ACT MP Mark Cameron isn’t everyone’s cup of tea, but he certainly calls it how he sees it, holding…

Sorry, not sorry

OPINION: Did former PM Jacinda Ardern get fawning reviews for her book?

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter