increase font size
FEDERATED FARMERS says Britain's National Farmers Union (NFU) should work with New Zealand to boost British lamb consumption rather than attack New Zealand lamb.
"Using pity doesn't strike us as the best way to motivate British consumers to ditch free range grass fed New Zealand lamb for British lamb," says Rick Powdrell, Federated Farmers Meat & Fibre chairperson.
"Kiwi lamb is not only grown with a much lower carbon footprint than British lamb, but is cheaper in Britain despite being unsubsidised. Being naturally biased, I consider our lamb to have the best taste profile of any lamb on earth.
"If you reverse these arguments as applying to British lamb, it is not exactly a winning argument. It also misses an essential truth.
"New Zealand lamb isn't the competition but pork, chicken, fish and other meat proteins are.
"In Britain, between 2000 and 2012, beef, pig and poultry consumption grew as did total British meat consumption. The problem for British and Kiwi farmers alike is that British lamb consumption fell from 368,000 tonnes in 2008 to 277,000 tonnes in 2012.
"That is a fall of just under a quarter in a short space of time. We also know that the Welsh eat 2.1 kilograms of lamb per person per year, the English 2 kilograms, Northern Irish 1.3 kilograms but the Scots only eat a mere 800 grams.
"I'd stop protesting at the Royal Welsh Show and start in-store promotions of lamb in Inverness. It doesn't take a rocket scientist to realise there's a great opportunity to lift average lamb consumption benefitting all farmers.
"So instead of bagging New Zealand lamb, the NFU and British producers should be investing their energy into getting consumers to swap from other meat protein to lamb. That includes getting vegetarians to shift towards meat too.
"We shouldn't be scraping over the crumbs of the pie but getting a much bigger slice of it. That starts though interactive sites like New Zealand's fab www.loveourlamb.co.uk and by getting celebrity chefs and consumers on lamb's side.
"It's about social marketing and telling positive stories instead of acting like Eeyore.
"Positive messaging that lamb is the healthy and affordable luxury is the best way to build market share rather than ankle tapping farmers who are basically on the same team," Powdrell says.
Academic Dr Mike Joy and his employer, Victoria University of Wellington have apologised for his comments suggesting that dairy industry CEOs should be hanged for contributing towards nitrate poisoning of waterways.
A comment by outspoken academic Dr Mike Joy suggesting that dairy industry leaders should be hanged for nitrate contamination of drinking/groundwater has enraged farmers.
Federated Farmers says the final report into banking competition is a significant step forward for rural New Zealand - and a vindication of the farming sector's concern.
Farmer lobby group Federated Farmers has announced it is supporting a new Member’s Bill which it says could bring clarity to New Zealand farmers and save millions in legal costs.
Federated Farmers says climate protest group Greenpeace is manufacturing outrage and attempting to scare New Zealanders with headlines that have no basis in science.
All eyes are on milk production in New Zealand and its impact on global dairy prices in the coming months.
Claims that some Southland farmers were invoiced up to $4000 for winter grazing compliance checks despite not breaching rules are being rejected by Environment Southland.
According to the most recent Rabobank Rural Confidence Survey, farmer confidence has inched higher, reaching its second highest reading in the last decade.
From 1 October, new livestock movement restrictions will be introduced in parts of Central Otago dealing with infected possums spreading bovine TB to livestock.
Phoebe Scherer, a technical manager from the Bay of Plenty, has won the 2025 Young Grower of the Year national title.
The Fencing Contractors Association of New Zealand (FCANZ) celebrated the best of the best at the 2025 Fencing Industry Awards, providing the opportunity to honour both rising talent and industry stalwarts.
OPINION: For years, the ironically named Dr Mike Joy has used his position at Victoria University to wage an activist-style…
OPINION: A mate of yours truly has had an absolute gutsful of the activist group SAFE.
