KiwiBrothersTM make their China debut
Zespri has unveiled the award-winning KiwiBrothersTM mascots in China for the first time to market its large kiwifruit crop.
The 2013 New Zealand kiwifruit season has already set records for the best-tasting Zespri Kiwifruit ever.
With harvest nearly completed, on-orchard sampling has confirmed what Zespri consumers have been saying – that this year is a vintage taste year for Zespri Kiwifruit.
Carol Ward, Zespri general manager marketing, says every block of every Zespri-supplying orchard is tested for levels of dry matter before harvest, with dry matter corresponding to sweetness in ripe fruit.
"We're seeing the highest-ever levels of dry matter for all categories of Zespri Kiwifruit, which means a vintage year for fantastic-tasting fruit. Dry matter is up substantially in all our varieties– so the fruit is tasting great.
"These record levels of dry matter are consistent across the industry, which means the overwhelming majority of Zespri Kiwifruit fall into the highest taste category.
"Our offshore marketing teams are telling us that this is driving very strong repeat purchasing by consumers. Consumer research has confirmed that the higher levels of dry matter convert to sugars in the fruit and this is proven to increase both consumers' enjoyment of the fruit and their intention to purchase again," says Ward.
The record sunshine levels in New Zealand this summer have contributed to this record-tasting vintage crop. Most of Zespri's New Zealand kiwifruit is grown in the Bay of Plenty region, which has had the highest sunlight levels in January, February and March this year since records began on modern equipment in 1992. This corresponded to the lowest rainfall levels on record, which has resulted in slightly smaller but great-tasting kiwifruit.
"Our marketing teams have been overwhelmed by the positive reaction from customers and consumers to the fantastic taste across all varieties of Zespri Kiwifruit this season, which has helped kick off a really strong start to the 2013 selling season around the world," says Ward.
The country’s 4200 commercial fruit and vegetable growers will vote from May 14 on a new HortNZ levy.
Meat processor Alliance Group is asking farmer shareholders to inject more capital in order to remain a 100% co-operative.
A vet is calling for all animals to be vaccinated against a new strain of leptospirosis (lepto) discovered on New Zealand dairy farms in recent years.
Dairy
Rural banker Rabobank is partnering with Food Rescue Kitchen on a new TV series which airs this weekend that aims to shine a light on the real and growing issues of food waste, food poverty and social isolation in New Zealand.
Telco infrastructure provider Chorus says that it believes all Kiwis – particularly those in the rural areas – need access to high-speed, reliable broadband.
OPINION: The new government has clearly signalled big cuts across the public service.
OPINION: Your canine crusader is not surprised by the recent news that New Zealand plant-based ‘fake meat’ business is in…