SWNZ Strengthens People Pillar for Global Markets
With ethical employment practices a "hot topic" in key markets, Sustainable Winegrowing New Zealand (SWNZ) is strengthening its People Pillar.
The tractor and machinery industry is welcoming a challenge by the Minister of Agriculture to train New Zealanders rather than continue relying on seasonal migrant workers.
Answering questions at the recent Tractor and Machinery Association (TAMA) conference in Wellington, Damien O’Connor said the industry’s reliance on migrant workers during seasonal spikes is “problematic”. He says training labour for the primary sector is long overdue.
“The focus instead should be on the long term and training our own people to be part of the most noble industry – feeding the world,” O’Connor said.
“This industry has invested a lot in land and in technology and machinery, but we’ve invested as little as we can in labour. The system has failed because we just don’t have enough skilled people to deliver what the economy needs.
“We have fewer people going into vocational training and far fewer coming out. We don’t want to disrupt unnecessarily but we do need to change things.”
O’Connor’s plea to train youngsters was echoed by TAMA president John Tulloch who said the tractor and farm machinery sector had to work to develop a strong career pathway.
“There are exciting and challenging career opportunities in our sector, especially in the technology area. But school leavers need to be made more aware of them,” Tulloch said.
The need for skilled workers was the major theme of the conference, with many other speakers pointing to this as a more pressing issue for the industry than rising costs and extreme weather.
The inaugural TAMA conference was attended by about 80 people from across New Zealand, including farm machinery importers, manufacturers and retailers.
Forestry Minister Todd McClay has today congratulated the winners of the 2026 Growing Native Forests Champions Awards at Fieldays.
The Government has announced $60,000 to provide one-off grants of $1,000 to each of the 60 New Zealand Young Farmers (NZYF) clubs across the country.
New Zealand’s rural sector has once again demonstrated its generosity, with the second Rural Industry Leaders Dinner, Debate and Auction raising an impressive $400,000 for the Rural Support Trust.
There has been another twist to the Federated Farmers annual election fiasco.
Analysis of decades of research has revealed the implementation of good farming practices plays a critical role in reducing nutrient losses to improve freshwater outcomes.
Yesterday the Government used the opening of Fieldays to announce a major investment, as part of its Land Use Flexibility package, to support a more productive and sustainable future across six sectors including dairy.

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