NZ tractor sales rise 7.5% in first half of 2025, TAMA reports
With June ending and following the most upbeat National Fieldays for several years, tractor dealers are reporting a lift in sales.
Tractor importers and distributors have a healthy 2018 report card from the Tractor and Machinery Association (TAMA).
Retail sales in all categories were 4640 units sold during 2018 – up 14% on 2017 (4079). (In the dairy boom year -- 2014 -- sales were 4062.)
A breakdown of the figures shows the sub-60hp category had 1227 sales (+23% on 2017), the key 60-120hp sector had 1505 (+4.5%) and 120-250hp had 1753 (+14.5%). The high horsepower (250hp+) prime movers moved the most -- 156 units (+50%) eclipsing 104 sales in 2017.
TAMA president John Tulloch says the trend is likely to continue into 2019 provided there is no sudden global impact or bad weather.
UK new tractor registrations were 12,102, about 1% higher than in 2017. But December 2018 saw a 38% decrease on the same month in 2017. December 2017 many pre-registrations to beat new regulations imposed by the European Union.
Sales in Ireland were largely static, reports the Farm Tractor & Machinery Trade Association: 1762 units were registered in 2018 versus 1796 in 2017 (-2%).
In a larger view, the Agrievolution Alliance released numbers for 2017 showing sales of 2.1 million tractors -- 13% higher than the 1.9m sold the previous year. China and India combined sold one million units -- 490,000 and 600,00 tractors respectively.
US tractor sales were up 4% at 220,00 units. Europe sales were up 13% at 190,000 tractors, with major increases in the key markets of France and Germany.
According to ASB, Fonterra's plan to sell it's Anchor and Mainlands brands could inject $4.5 billion in additional spending into the economy.
New Zealand’s trade with the European Union has jumped $2 billion since a free trade deal entered into force in May last year.
The climate of uncertainty and market fragmentation that currently characterises the global economy suggests that many of the European agricultural machinery manufacturers will be looking for new markets.
Dignitaries from all walks of life – the governor general, politicians past and present, Maoridom- including the Maori Queen, church leaders, the primary sector and family and friends packed Our Lady of Kapiti’s Catholic church in Paraparaumu on Thursday October 23 to pay tribute to former prime Minister, Jim Bolger who died last week.
Agriculture and Forestry Minister, Todd McClay is encouraging farmers, growers, and foresters not to take unnecessary risks, asking that they heed weather warnings today.
With nearly two million underutilised dairy calves born annually and the beef price outlook strong, New Zealand’s opportunity to build a scalable dairy-beef system is now.

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