Friday, 14 February 2020 10:23

DINZ ups on-farm support

Written by  Staff Reporters
Phil McKenzie pictured in a large QEII National Trust open space wetland covenants, near Mossburn in Southland. Phil McKenzie pictured in a large QEII National Trust open space wetland covenants, near Mossburn in Southland.

Deer Industry NZ says it has beefed-up its farmer services by appointing Phil McKenzie as its new manager of farm performance.

McKenzie is now managing the on-farm components of the DINZ’s Primary Growth Partnership programme, Passion2Profit (P2P), as well as the development of the industry’s farm-facing services. In these roles, he works closely with DINZ producer manager Tony Pearse and environmental stewardship manager Lindsay Fung. 

The position – a newly created one – was established following the appointment in late 2019 of Innes Moffat – the former P2P manager – as chief executive. 

Overall, DINZ says its staff numbers remain unchanged.

“We are increasingly focusing the on-farm side of the P2P programme on helping our farmers improve water quality and biodiversity, and to meet climate change obligations. Meeting market and social expectations for animal and environmental management will enhance the value of the industry,” Moffat says. 

“Deer farmers have long been leaders in good environmental practice. The challenge is to fit that good practice into a framework that complies with district plans and new and proposed legislation.”

Over the past 12 months, McKenzie has already been working part-time for DINZ as the P2P environment project manager.

“I have been helping groups of farmers complete their Farm Environment Plans. This work will continue. Our formula of bringing together groups of deer farmers, where they can learn from each other, with the support of skilled consultants, is working well,” he says. 

Originally from a farm in Southland, McKenzie has worked in many regions throughout New Zealand and overseas. He has deep farm systems knowledge and extensive agribusiness experience, including experience with Pamu, where in his most senior role he was a general manager with responsibility for environment. 

“I’ve been impressed by the spirit of innovation among deer farmers, their ambition to excel and their willingness to collaborate. There is of course much still to be done, which is what excites me about this new role – working with others to design practical on-farm solutions that work.”

More like this

Covid costing Pāmu ‘deerly’

Falling land and livestock prices have hit the state-owned farmer Landcorp – known as Pāmu – in the financial year to 30 June.

Times will get better for deer sector

While the deer industry faces several challenges in the short term, there will be a strong rebound in New Zealand venison sales once global demand recovers.


Machinery & Products

Made in NZ... Hansen Products

Made in New Zealand looks at the wealth of design and manufacturing ability we have in this country, producing productive…

New models mark seventh decade

Celebrating its 70th year – and having already released the fifth generation A Series in January – Valtra has just…

Kubota's new autumn offerings

Kubota, which is gaining traction in the agricultural sector with an ever-broadening portfolio, has announced some additions for autumn.

» The RNG Weather Report

» Latest Print Issues Online

The Hound

Get real

OPINION: A mate of the Hound's reckons recent over-the-top coverage about Lake Hawea station owners Geoff and Justine Ross as…

Red blooded

OPINION: Your canine crusader had a good old giggle over the reaction to a recent survey, which found that more…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter