Monday, 07 November 2016 08:27

Queen steals food show

Written by 
The Dutch queen with F2F winners. The Dutch queen with F2F winners.

Rabobank’s Farm 2 Fork (F2F) summit in Sydney was all about food – but briefly became about fashion as Dutch Queen Maxima took to the stage with husband King Willem-Alexander to congratulate winners in the Food Bytes! competition.

King Willem Alexander also officially opened the conference, speaking about how a small country like the Netherlands had been able to become the world’s second largest exporter of food through technology and considered use of land.

Rabobank executive board member Berry Marttin spoke earlier on how in China today two thirds of all sales are done through web markets. Today the Dutch buy their food through traditional retailers but the internet is quickly changing that.

He says there will be fewer farmers and bigger farms and consolidation in the food companies.

Farmers will need to make sure they product what consumers want to eat. The current model is to produce and sell later. He says if you produce what the consumers want they will pay more – but who will get that money? Farmers need to ensure it comes to them.

The Food Bytes! Competition was for food companies with new innovations competing for investment funding.

More like this

Featured

All eyes on NZ milk supply

All eyes are on milk production in New Zealand and its impact on global dairy prices in the coming months.

National

Machinery & Products

Tech might take time

Agritech Unleashed – a one-day event held recently at Mystery Creek, near Hamilton – focused on technology as an ‘enabler’…

John Deere acquires GUSS Automation

John Deere has announced the full acquisition of GUSS Automation, LLC, a globally recognised leader in supervised high-value crop autonomy,…

Fencing excellence celebrated

The Fencing Contractors Association of New Zealand (FCANZ) celebrated the best of the best at the 2025 Fencing Industry Awards,…

» Latest Print Issues Online

The Hound

A step too far

OPINION: For years, the ironically named Dr Mike Joy has used his position at Victoria University to wage an activist-style…

Save us from SAFE

OPINION: A mate of yours truly has had an absolute gutsful of the activist group SAFE.

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter