Monday, 07 November 2016 08:27

Queen steals food show

Written by 
The Dutch queen with F2F winners. The Dutch queen with F2F winners.

Rabobank’s Farm 2 Fork (F2F) summit in Sydney was all about food – but briefly became about fashion as Dutch Queen Maxima took to the stage with husband King Willem-Alexander to congratulate winners in the Food Bytes! competition.

King Willem Alexander also officially opened the conference, speaking about how a small country like the Netherlands had been able to become the world’s second largest exporter of food through technology and considered use of land.

Rabobank executive board member Berry Marttin spoke earlier on how in China today two thirds of all sales are done through web markets. Today the Dutch buy their food through traditional retailers but the internet is quickly changing that.

He says there will be fewer farmers and bigger farms and consolidation in the food companies.

Farmers will need to make sure they product what consumers want to eat. The current model is to produce and sell later. He says if you produce what the consumers want they will pay more – but who will get that money? Farmers need to ensure it comes to them.

The Food Bytes! Competition was for food companies with new innovations competing for investment funding.

» Connect with Rural News

More like this

Pig virus on the march

A new report warns that a virus decimating parts of the global pork industry could spread to more countries next year.

Take us with you — Editorial

OPINION: According to a newly released Rabobank report, New Zealand farm businesses need to get ready for the full cost of environmental policies coming down the track as they make future investment decisions.

» The RNG Weather Report

Featured

 

» Connect with Rural News

» Connect with Rural News

» The RNG Weather Report

» Latest Print Issues Online

The Hound

Useless

The Hound notes that one of the country’s poorest financially performing state-owned enterprises – the Government farming entity Landcorp (or…

Rural revolt

Your old mate hears that the antics of the Government – especially the NZ First component – are fuelling motivation…

» Connect with Rural News