Wine tourism has evolved into a sophisticated, diverse and resilient part of the New Zealand wine sector's economy. Emma Jenkins MW talks to wineries offering a warm welcome, from authentic cellar interactions to flagship premium experiences.
Context, relevance, and approach matter in direct to consumer engagement, says Benjamin Gibson, founder and Chief Executive of Winehub.io, a leading technology platform for Shopify-based wine businesses.
Remaining relevant in the future will require wine businesses to "listen genuinely and see the world through the eyes of our consumers", says wine business strategist Lulie Halstead.
Sauvignon Blanc New Zealand 2027 is perfectly timed, given the period of turbulence and change in New Zealand wine, says committee chair Natalie Christensen.
The 11th International Cool Climate Wine Symposium (ICCWS) is on in Ōtautahi Christchurch from January 26-28, 2026. Jeff Sinnott, Chair of the New Zealand Society for Viticulture and Oenology, shares insights into three carefully curated days.
Our third Wine Business Forum, entitled ‘Embracing Change and Sustaining Growth’, has just drawn to a close with another strong turnout of New Zealand Winegrowers members and wider industry.