Tuesday, 27 April 2021 13:55

Fieldays 2021 looking to be bigger and better

Written by  Mark Daniel
National Fieldays chief executive Peter Nation says farmers and exhibitors are itching to reconnect in both a social and business sense. National Fieldays chief executive Peter Nation says farmers and exhibitors are itching to reconnect in both a social and business sense.

It's a case of fingers, toes and anything else crossed at Mystery Creek, as the National Fieldays Society heads towards its first physical event since 2019.

Chief exectuive Peter Nation says the enforced cancellation in 2020 had been tough on the coffers, as besides National Fieldays, the operation was in the business of running numerous other events that had to be cancelled.

"Feedback is telling us that Fieldays 2021 will be bigger and better than ever, with farmers and exhibitors both telling us that they are itching to reconnect in both a social and business sense. Indeed, with the rural sector travelling well and a good-looking milksolid payout, it bodes well for some good business to be done," says Nation.

Scheduled for June 16-19, National Fieldays will be based around its key pillars of innovation, education and globalisation. While the latter will be taken care of by the parallel-running Fieldays Online presence, a smattering of countries such as Ireland, the UK and Korea will have a physical presence. The society notes that while there are still a few exhibitors booking sites at this late stage, it looks like it will be a sell-out by the time of the event.

On the education front, Taryn Storey, Fieldays marketing and communications manager, says there will be improvements in many areas including the Health and Wellbeing Exhibit that had over 26,000 visitors in 2019.

"The exhibit certainly proved its worth in 2019 where staff picked up eleven malignant melanomas, one case of Type-1 diabetes and numerous issues that warranted a trip to see a GP. It was also encouraging to see a number of wives and partners dragging their staunch other halves into the exhibit for a subtle 'WOF'."

Likewise, the careers and education hub will be expanded with several new exhibitors and agencies to offer inforamtion on a wide range of opportunities in the rural sector and the best course to follow to exploit these.

The popular innovations arena has also seen a refocus, to clearly represent the innovation life-cycle, resulting in three award categories: prototype, early stage, and growth & scale. This range of categories is said to allow individuals and companies, big or small, to get the support, recognition, and mentoring they require to take their innovation to the next level.

Fieldays innovations event manager, Gail Hendricks, says the changing conditions globally makes innovation a "top priority for businesses far and wide, especially for primary industries in terms of providing sustainable and productive solutions that drive economic progress."

Up for grabs are two $10,000 cash prizes, alongside prize packages from Fieldays Innovations sponsors Amazon Web Services (AWS) and Gait International.

Covid compliance is a must-have, and Fieldays will have extensive log-in facilities and copious sanitiser stations.

More like this

Do the right thing!

The Hound is picking up a lot of negative feedback around the traps about the arrogant stance of National Fieldays organisers.

COVID-19: Fieldays fudges over refunds

While the wider agricultural sector comes to grips with the uncertainty of COVID-19, one prominent organisation is hanging onto its customers’ money for an event it is unlikely to deliver.

National

Industry backs recycling scheme

An on-farm plastic recycling initiative, Plasback, seems to be gaining momentum as the agricultural industry moves to reduce its environmental…

Buyer for VLG assets

The New Zealand Rural Land Company (NZL) says it has entered conditional agreements to buy assets from the Van Leeuwen…

Do more on climate change - Shaw

Climate Change Minister James Shaw says New Zealand dairy is the world's lowest greenhouse gas emitter but that's not good…

Machinery & Products

Methane-powered tractor coming

The first production unit of the T6 Methane Power tractor, a cornerstone of New Holland's energy independent farm concept, was…

Half a century and not out!

Suffolk, UK-based Richard Western Trailers has over 50 years' experience building high-end trailers, manure spreaders, chaser bins, drill fillers and…

» The RNG Weather Report

» Latest Print Issues Online

Milking It

Less-gassy bulls

There may soon be another tool available to cut your climate footprint - select less-gassy bulls out of a catalogue.

Rock and a hard place

OPINION: Appease the Chinese and protect your export trade, like dairy products, or infuriate them and face sanctions.

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter