Kiwis remain fixated on utes of every shape, size and price, but we wonder whether in the rural sector the clever folk may be looking to diversify into a good van.
But it was resisted by some who saw the 4-cylinder twin turbo engine, with 132 Kw and 420 Nm torque, as not man enough for serious work.
Now the doubters look set to be silenced by a new V6 TDI engine rated at 165kW and 550Nm and offering 1.0L more capacity with its 3.0L block.
The new Amarok will suit those looking to do serious work such a towing, by delivering high torque at low engine speeds: the 550Nm torque is reached at 1500rpm -- a full 130Nm more than the current 4-cylinder offering.
Other new features in the V6 include a Sensortronic steering system combined with 17 inch rear and 16 inch front brake discs to offer precise steering and assured stopping in all conditions.
Outwardly a revised front end is described as more athletic looking, and an all-new dashboard and new ergonomic seats give the vehicle a more sophisticated feel.
At launching, and for a limited time, the Amarok Adventura will have 20 inch alloy wheels, rear view camera and bi-xenon headlights. This is further enhanced by LED daytime running lights, LED illuminated licence plates and running boards along each flank.
Pricing and final specification for NZ will be announced in the coming months, and first examples are expected in dealer showrooms at the end of the year.
VW NZ says numbers will be limited and anticipation is already high. With this in mind existing customers will be preferred for the first arrivals by way of a thank-you from the manufacturer.