Less hot air
OPINION: Farmers won't get any credit for this from the daily media, so Milking It is giving the bouquets where they’re due.
Saputo Dairy Australia says, from July, the dairy products will be known as Cheer Cheese.
The change follows a 'careful and diligent' review to ensure the brand is "aligning with current attitudes and perspectives", the Canadian-owned company says.
It was originally named 'Coon' after American cheese pioneer Edward William Coon, who died in 1934, ABC reports. The brand name is also a racial slur for people with dark skin.
Saputo says the new name was chosen because it relects happiness.
