Tuesday, 19 January 2021 12:00

Cheers, Coon's History

Written by  Milking It

Australia's 'Coon Cheese' has been renamed after critics called the brand name racist.

 

Saputo Dairy Australia says, from July, the dairy products will be known as Cheer Cheese. 

The change follows a 'careful and diligent' review to ensure the brand is "aligning with current attitudes and perspectives", the Canadian-owned company says.

It was originally named 'Coon' after American cheese pioneer Edward William Coon, who died in 1934, ABC reports. The brand name is also a racial slur for people with dark skin.

Saputo says the new name was chosen because it relects happiness.

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