Wednesday, 05 March 2025 11:25

Plant-based fad

Written by Milking It

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OPINION: The fact that plant-based dairy is struggling to gain a market foothold isn’t deterring new entrants.

A US company, Bostonbased start-up Brown Foods, is preparing to showcase UnReal Milk, the world’s first lab-grown whole cow’s milk – produced without a single cow.

According to its founders, UnReal Milk is produced using mammalian cell culture, replicating the nutrition, taste, and texture of traditional dairy. It can be processed into butter, cheese, and ice cream, claiming to be a lower-carbon alternative to conventional milk. Brown Foods claims its production method cuts carbon emissions by 82%, water use by 90%, and land use by 95%, without relying on livestock. While the figures sound great, whether consumers like the product remains to be seen.

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