Spud boss digging into her role
Six months into the Potatoes New Zealand chief executive role and Kate Trufitt has embraced the challenges and opportunities with enthusiasm.
Potatoes New Zealand says the total value of the NZ potato industry now sits at $1.16 billion, a 58% growth rate since targets were set in 2013.
Chief executive Chris Claridge says this result shows the immense value of the local processing sector.
“Fifty-five percent of our locally grown potatoes produce fries and another 12% produce crisps. A strong domestic market for NZ processed potatoes underpins our industry and maintains our growers’ resilience.”
However, the sector is disappointed by the findings of a Ministry for Business, Innovation and Employment (MBIE) tariff report. Claridge says the conclusions of the MBIE Final Report into European Dumping are “very disappointing” for growers and the Potatoes NZ board.
MBIE found the confirmed dumping of imported potato fries into the NZ market as not of material threat to the local industry.
Claridge says this signals to NZ importers and EU exporters that the NZ Government is leaving the gate open.
“The obvious risk here is a real material threat to our domestic potato processing market and our growers,” he says.
NZ Potato Industry Fast Facts:
- The NZ potato industry value is over $1 billion dollars per annum
- NZ processed potatoes account for 67% of NZ potato industry value
- Currently 85% of all fries eaten in NZ are NZ fries
- 15% of fries consumed in NZ are imported
