Tuesday, 13 August 2019 09:55

Bite back now!

Written by  Pam Tipa
Freedom Farms general manager Hilary Pearson. Freedom Farms general manager Hilary Pearson.

Meat eaters shouldn’t relinquish all advocacies on animal welfare to lobby groups, says Freedom Farms general manager Hilary Pearson.

“A lot of good work is being done by Safe and the Animal Law Association,” she says

Pearson says farmers and other industry people are concerned that animal welfare advocacy groups have got a strong anti-meat agenda. 

“I know some of them do, but I also think it is a dangerous thing for us to relinquish advocacy for animal welfare to those groups. Meat eaters must have a say in it as well.

“If we are the consumers and the people making those purchasing decisions we have a big role to play in deciding what we want to support in terms of social licence.”

Pearson reckons it is bizarre to have all the animal welfare ‘voices’ advocating for the end of livestock farming. 

She says meat eaters should be front and centre, saying “this is what I will or won’t tolerate. This is what I will and won’t open my wallet for”.

“The work being done by Safe and the Animal Law Association is a good opportunity for meat eaters to have their say about what they like and don’t like.

“It is important we figure out how to work together with those groups rather than taking an adversarial approach.”

Pearson later told the ProteinTech19 conference that most consumers do not want to know the details of farming practices. 

They just want to know that farmers are doing the work. 

 “If you want something cheaper than the real cost of production then something suffers – the farmer, the animal or the environment. And I hope we can get NZ consumers on board with that,” she said.

 

More like this

Freedom farming more than words

Credibility and consumer appeal can depend on how you translate the five major points of animal welfare into action on farm, says Freedom Farms general manager Hilary Pearson.

Woke crowd a challenge for meat

Meat consumption has dropped 20% in continental Europe and the UK in the last two-three months and it’s not all due to the summer heat, says the NZ red meat sector’s man in London, Jeff Grant.

Meat given a bum steer

Red meat is unfairly a scapegoat in the fight against climate change, says a European academic.

Yet another committee

Agriculture Minister Damien O’Connor is setting up a ‘taskforce’ on the animal welfare issues of winter grazing.

 
 

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