King's Honour stuff
OPINION: The release of the King's Birthday Honours list would normally be Milking It's cue to moan about how agriculture, the backbone of the economy, had again been overlooked.
Building on the Fieldays Society’s themes of Innovation, Education and Globalisation, chief executive Peter Nation says, “Having made the tough decision back in March to postpone Fieldays because of the Covid traffic light settings back in April, we’re now nearing the finish line and the delivery of a world class event.”
While there is still speculation about who will walk through the turnstiles at what is a busy time for the farming fraternity, like any event - if you do want to go, you will make time.
“It will be the samesame event, hopefully with a little more sunshine and no fog,” Nation adds. “For the last ten years, records show an average daily temperature of 21 degrees C, with a 30% chance of rain – so get your shorts on, slap on some factor 50 and maybe hide a brolly behind the seat of the car.”
Taryn Storey, Fieldays head of customer and strategic engagement, says – as at early November – around 94% of available sites had been allocated, compared to 2021. However, several long-time previous exhibitors such as Toyota, AGCO and Farmlands had decided not to attend – citing ongoing supply chain disruption and staff shortages.
Rural News hears that some exhibitors were dubious about taking part in two large-scale events within a six-month timeframe – as Fieldays 2023 is scheduled to return to its traditional June timing. However, Nation says they were approached by several large exhibitors who asked them not to give up on holding an event in 2022.
“There’s no doubt our event is a great way for friends and family to catch up again and maybe spend a little money on the exhibitors’ sites,” he adds. “By the same token, we are also hearing from exhibitors who are shifting the emphasis from just business to welcoming customers with light refreshments and saying thanks.”
Nation adds that alongside the general trade stands they have grown to expect, the 2022 event will see some introductions and expansions. The new Forestry Hub will bring together more than 45 exhibitors into one marque, showcasing the importance of this growing industry.
“Rather than just talking about shipping logs to China, raising awareness of high-grade timber for structural and decorative use, furniture manufacture, as an alternative fibre source and beyond,” he explains.
Likewise, Nation adds that the expanded Careers Hub is set to build on current labour shortages throughout rural industries, showcasing career paths for youngsters or possible avenues for those looking to make a career change.
“Meanwhile, the Health Hub recognises that access to rural medical services continues to be a major problem to those living in isolation or indeed any distance from the main centres.”
The Innovation Hub will showcase clever ideas and products from a range of sectors, including, dairy, forestry, farm management, animal health, genetics, horticulture and viticulture. This year, the 65 recently announced finalists will be competing for a share of $60,000 cash, services and products that make up the prize pool. Entrants, alongside those from New Zealand, are represented by individuals from Australia, the United States, Israel, England and Ireland.
Fieldays is being held at Mystery Creek, Hamilton, from 30 November to 3 December.
