Tuesday, 01 December 2020 09:55

Making the primary sector sexy

Written by  Peter Burke
MPI director general Ray Smith believes the benefits of working in the primary sector haven't been marketed as effectively as they could have. MPI director general Ray Smith believes the benefits of working in the primary sector haven't been marketed as effectively as they could have.

There is a need to re-orientate New Zealanders into working in the primary sector, according to the director general of the Ministry for Primary Industries.

Ray Smith’s comments come as widespread concern is expressed, right across the agricultural sector – especially in horticulture, about the lack of people to harvest crops and work in various jobs.

He believes part of the problem is that the benefits of working in the primary sector haven’t been marketed as effectively as they could have been. Smith says while there are some tough-end jobs that don’t pay well, there are actually a huge number of highly-paid jobs in the sector and that will grow.

“I think that some people in the ag sector could improve their employment practices but, having said that, a hell of a lot are doing really well,” he told Rural News.

“That said, I think some of the models we have operated on in the past will have to change in a world where travel is not so easy. We have relied heavily on migrant labour and now we are going to have to turn more to ourselves and look at how we get Kiwis into these jobs.”

Smith acknowledges that wage rates and the seasonal nature of some of the work is an issue. He says wages have to be attractive for potential employees.

However, he points out that in terms of seasonal work there is the opportunity for people to follow the harvests around – with the likes of apples and kiwifruit. Smith says the kiwifruit industry, in particular, is well organised and does a very good job at attracting New Zealanders to work in their sector.

Smith claims growers have got to take a long term view if they are going to change their workforces.

He says they need to take stock of where they are and improve the situation and that it’s important to treat people with decency and respect; and pay them reasonably well.

“A lot will come from word of mouth. People know who the great employers are and actually most of the great employers aren’t struggling to get staff. You can’t just keep on growing and not have a mechanism for providing labour.”

More like this

Wairoa going the Hort way

A programme to lift the productivity of Māori-owned land around the northern Hawke's Bay town of Wairoa has been given an additional $440,000 by the Government.


Partnership to reduce ag emissions

The Government will commit $710 million over the next four years to accelerate efforts to lower agricultural emissions, expand the…

Machinery & Products

A new approach to apprenticeships

By taking a new approach to its apprenticeship programme, agricultural equipment supplier Norwood says it is ensuring farmers’ machinery will…

Buck-Rake does the job

With many self-propelled forage harvester manufacturers offering machines hitting 1000hp, the bottleneck in any harvesting system is always likely to…

Pigtail standards made to last

Feedback from farmers highlighted frustration at the time and cost involved in frequently replacing failed pigtail posts.

» The RNG Weather Report

» Latest Print Issues Online

The Hound

Say what?

OPINION: This old mutt almost choked while chewing his bone when he happened upon the latest politically-correct advice that’s been…

Why bother?

OPINION: A mate of the Hound’s recently applied for membership with Ashburton-based farm supply co-operative Ruralco.

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter