Wednesday, 08 August 2018 12:55

NZ farming no longer ‘gumboot land’

Written by  Peter Burke
Massey University vice-chancellor Jan Thomas says the NZ agri-sector needs to portray itself as in innovative, high-value food producer. Massey University vice-chancellor Jan Thomas says the NZ agri-sector needs to portray itself as in innovative, high-value food producer.

New Zealand must get beyond seeing its agri sector as ‘gumboots in the mud’ and portray itself as a high value-food producer using innovative technologies.

That’s the view of Massey University vice-chancellor Jan Thomas. She says because NZ has limited agricultural land it must focus on high-quality dairy, meat and horticultural products.     

The emphasis on clean, green and food provenance is a help, she says, but an opportunity exists to take this to a higher level with functional foods and things wanted by the rising middle classes of the world.

“We have traditionally seen food as an energy source that provides us with vitamins that keep the body running.  But now with technology advancements you can get functional foods which have particular added benefits in health outcomes,” Thomas told Rural News

“Take a standard crop such as a plum: you can just have a bowl of plums on your table, or you could breed a variety of plum with particular technical elements that help prevent blood pressure and heart and vascular disease, so increasing health outcomes.” 

Thomas says Massey University is researching meat substitutes that will appeal to some consumers, but the aim is to diversify rather than substitute; there are many more consumers who value a high quality steak.

Planning for an unseen future

Consumer tastes and demands are changing and the rules on farming systems are also in the spotlight, says Jan Thomas.

So Massey University must train graduates for jobs that don’t exist now but will in the future. She forsees a need for more engineering and computer science graduates.

Students are encouraged to spend time in industry to gain understanding of what they will head into when they graduate. “We want our graduates not only to have a good understanding of how to work in the industries and communities they serve, but also to be able to adapt nimbly to ways of work we don’t yet understand,” Thomas told Rural News.  

“We will see a transformation of that work and we want our graduates to ride that wave, be entrepreneurial and be able to create jobs for others. That’s our long term goal which is a brave and big one but we are working hard at it and its going well.” 

Thomas says consumers are taking more interest in the science that creates food and she’s encouraging academics at Massey University to get out into the community and tell people how science and technology can benefit every aspect of life.

More like this

Seedy milk

OPINION: Seeds of legume plants are being used to make dairy-free milk products by scientists at Massey University’s Palmerston North labs.

The power of the puggo stick

A Massey University lecturer has devised a simple No. 8 wire device to help shed some light on how to improve the persistence of plantain in dairy farm pastures.

Science supports NZ's reputation

Farmers, scientists, rural professionals and policy makers from around the country last week converged on Massey University in Palmerston North for the 36th annual workshop of the Farmed Landscape Research Centre.

Featured

Vaccinate against new lepto strain

A vet is calling for all animals to be vaccinated against a new strain of leptospirosis (lepto) discovered on New Zealand dairy farms in recent years.

TV series to combat food waste

Rural banker Rabobank is partnering with Food Rescue Kitchen on a new TV series which airs this weekend that aims to shine a light on the real and growing issues of food waste, food poverty and social isolation in New Zealand.

National

Celebrating success

The Director General of MPI, Ray Smith says it's important for his department to celebrate the success of a whole…

Cyclone's devastating legacy

One of the country's top Māori sheep and beef farms is facing a five-year battle to get back to where it…

Machinery & Products

Factory clocks up 60 years

There can't be many heavy metal fans who haven’t heard of Basildon, situated about 40km east of London and originally…

PM opens new Power Farming facility

Morrinsville based Power Farming Group has launched a flagship New Zealand facility in partnership with global construction manufacturer JCB Construction.

» Latest Print Issues Online

The Hound

Cut with care

OPINION: The new government has clearly signalled big cuts across the public service.

Bubble burst!

OPINION: Your canine crusader is not surprised by the recent news that New Zealand plant-based ‘fake meat’ business is in…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter