Tapping into terroir just got high tech, with a digital "fingerprint" to verify the provenance and origin of individual wines.

A new research programme is "rethinking" the way Marlborough grows grapes, in order to supercharge productivity and quality.
New Zealand's wine industry is increasingly tapping into "a merger between natural wisdom, sciece and technology, and nature", says Steve Smith MW, co-founder of Aotearoa New Zealand Fine Wine Estates.

OPINION: Every year growers and wineries have thousands of Pacific workers in their vineyards, performing time-sensitive tasks critical to the viability of our industry.

It is critical that the 'win-wins' the Recognised Seasonal Employer (RSE) scheme was set up achieve are strengthened for the workers, businesse and communities involved.
A Marlborough labour contractor has been cleared by the Labour Inspectorate, following an investigation kicked off earlier this year.
Earlier this year Equal Employment Opportunities commissioner Saunoamaali’i Dr Karanina Sumeo raised a red flag over the experience of migrant labour in Marlborough’s wine industry.

Vianney Segedin joined New Zealand Winegrowers as Communications and Digital Advisor in July this year, bringing her family’s wine industry legacy with her. In this Social Place, Vianney sheds light on the changing face of digital engagement and how wine companies can connect better with a global audience.

Kia ora tatou,

As we re-engage with our global audiences, sharing a clear and memorable New Zealand brand story about what makes us truly unique has been an exciting development.

Central Otago has pulled out the stops for a celebration of the region's wine, food, people and places.
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