Wine Grower (2129)
New Zealand Winegrowers is embarking on a timely brand refresh, to discover the 'essence' of the New Zealand Wine brand and create a powerful platform for members telling their own brand stories.
Kia ora tatou,
Defining the essence of the New Zealand wine brand, and what makes it truly unique and distinctive on the world stage, has been a key focus for the New Zealand Winegrowers (NZW) marketing team this year.
Reputation, as everybody knows, is a hugely valuable asset - hard to earn and easy to lose.
More...
New Zealand's wine industry has been built on the endeavours of its history makers, men and women who've invested decades of time, knowledge and passion into our vines, wines, research and markets.
La Niña weakened earlier this year, but never got knocked to the canvas.
When I first started researching the impacts of climate change on grape and wine production in 2008, sceptics questioned the greenhouse gas component of increasing temperatures.
As Marlborough matures as a wine growing region, there's been a shift in approach to crafting its globally renowned Sauvignon Blanc.
