The NZ Hereford Association warns farmers not to persist in playing Russian roulette with “bush bulls”.
Prices were markedly up on last year's sale and bids reached as high as $3200.
Rural operations manager Ian Mathieson says the bidders were eager.
"We had 60 registered buyers at the station Monday and we sold all the Herefords presented. The weather was fine and it was a family day out for many, given that it was school holidays."
Mathieson says its finance plans were a magnet for would-be buyers.
"We had some positive feedback on the finance plans available this year. It's been a tough season, particularly for dairy, but we worked hard with our agents PGG Wrightson and RD1 Livestock.
"Months of preparation went into this day and it was great to see it go really well," he says.
All the Herefords sold were purebred, aged 18-30 months. They were fertility tested and double vaccinated and tested for bovine viral diarrhoea (BVD) and enzootic bovine leukosis (EBL).