Tuesday, 28 February 2017 11:55

Online dashboard compares all farm results

Written by  Sudesh Kissun
Waikato farmer Bill Aubrey. Waikato farmer Bill Aubrey.

Farmers can now benchmark their farm performances on a national scale, thanks to a new online tool.

Launched by Fonterra and LIC, Agrigate combines all farm data on an online dashboard.

Waikato farmer Bill Aubrey, who trialled Agrigate, says it enables farmers to benchmark farm factors on a scale never before possible.

“I can compare past and present, regional and national, to see how I’m tracking and how I measure up to other same-system farms, even in my own area.

“Simply put, Agrigate takes the complexity of dairy analytics and turns it into a straightforward way to help me make smarter decisions and improve my bottom line,” Aubrey says.

He reckons there hasn’t been anything quite like it before.

“Agrigate streamlines the way I view and analyse my farm’s most important data. Combining information from multiple sources, it gives me a top-line view of everything I need, at any time and in real time, on one web page. Weather forecasts, pasture growth and cover, production data and more, is all on one single dashboard.”

Agrigate chief executive Tim Cutfield says the new online tool stitches together “all those great apps out there that are specific to a certain element of your farming system”.

“We are not trying to be all things to all people; we give farmers a choice of whichever tool they want to use.”

He gave an example of farmers combining data from LIC’s Minda and Fonterra’s Farm Source to get kgMS/animal/day.

With Minda, farmers can see animals contributing to the vat on a given day; with Farm Source data, they get data from the vat/day.

“Combine the two and you’ve got information you can’t get from either of those systems and that is where the value add is for farmers,” Cutfield says.

“You get even better insight into your business, compare with your peers on a regional or sub-regional or farm system type…. you can do all that through the platform.”

Cutfield says farmers will pay $30/month for a basic system subscription; add-ons will cost more.

Agrigate will be run by a five-member board -- two representatives each from LIC and Fonterra and one independent director.

LIC chief executive and Agrigate chairman Wayne McNee says having data in one place and working in real time makes it easier to make comparisons, see trends and make better management decisions.

“A key outcome will be enabling farmers to make the most efficient use of their resources, which is important in both tough and better times.”

“The ultimate goal of this project is to support our farmers by giving them a tool to help maximise their on-farm performance, productivity and profitability.”

Fonterra Farm Source chief operating officer Miles Hurrell says as a simple, easy-to-use tool Agrigate is a great example of dairy industry innovation.

“It allows farmers to identify areas of their business where they are performing well and areas where they can improve.”

Hurrell says Fonterra and LIC – as co-ops – are working together to benefit their farmer owners.

More like this

Why 'Fork to Farm' Beats Farm to Fork, Expert Says

In the past, much has been made of the concept of farm to fork, but an Australian expert in food science and marketing with experience in the dairy industry, Dr Angeline Achariya, says the reverse of this slogan is critical to win modern day consumers.

Featured

Carrfields Marks 50 Years as Rural Health Programme Grows

Celebrating 50 years in the rural landscape of Central Canterbury and beyond, Ashburton-based Carrfields, has been the exemplar for all aspects of modern agriculture via its extensive range of services including supply, growing, agronomic advice and marketing.

Taupiri Farmers Chase Ownership After Awards Success

For Taupiri dairy farmers Logan and Sian Dawson, their involvement in the NZ Dairy Industry Awards has been a key catalyst in the growth of their business - the experience helping shape how they approach the farm ownership pathway they are pursuing today.

Ballance Urges Farmers to Plan Ahead for El Niño

With forecasters advising El Niño conditions will develop through winter and strengthen into spring and summer, Ballance Agri-Nutrients is encouraging farmers and growers to think ahead about nutrient planning and be prepared to work around challenging weather conditions.

National

Machinery & Products

Suzuki Launches Jimny Horizon

Suzuki New Zealand has announced the arrival of the latest version of its Jimny SUV, the Horizon special edition, a…

» Latest Print Issues Online

Milking It

Domestic Focus

OPINION: After hogging the media limelight for telling a NZ Chinese MP to "go back home", Winston Peters has decided…

A No-Brainer

OPINION: With fuel prices soaring, one would have expected most farmers to be reclaiming excise duty on petrol.

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter