Food recall system at work
The New Zealand Food Safety (NZFS) has started issuing annual reports, a new initiative to share information on consumer-level recalls with the public.
Paul Ashton, of Lindsay Farm, and Daniel Sproul, of Gorge Fresh Organics also known as ‘Yaw Milk’, were sentenced in separate hearings at the Palmerston North District Court, following successful investigations and prosecutions by New Zealand Food Safety (NZFS).
Ashton was fined $27,500 and Sproull was fined a total of $20,000.
NZFS deputy director general, Vincent Arbuckle says the sentences send a strong message to people or businesses that try to circumvent rules in place to protect public safety.
“Raw milk is inherently riskier in comparison to milk that has been pasteurised to kill potentially harmful bacteria,” he says. “These pathogens can be particularly dangerous for vulnerable communities, including the young, the old, pregnant women and people with compromised immune systems.”
Arbuckle says all food producers owe it to their customers to follow food safety rules.
“This is particularly the case for people who sell raw milk. Most raw milk producers understand their responsibility. Those who do not, should understand that we will act in the interests of public health,” he says.
The sentencings are part of a wider NZFS investigation, which started in late 2019, to ensure raw milk production in New Zealand is compliant and risks are reduced.
So far, the investigation has seen nine operators charged with offences against the Animal Products Act, including knowingly causing risk to human health, failing to register, and failing to comply with legal directions to cease trading.
To minimise risk, new regulations were introduced in March 2016, under the Animal Products Act and Food Act, that mean only registered farm dairy operators can produce and process raw milk, and they must also comply with specific regulations, including strict hygiene and testing requirements.
Ashton operates Lindsay Farm in Hawke’s Bay. The court heard the company sold approximately 2,500 bottles of raw milk per week, with financial reports showing revenue of nearly $600,000 in 2019.
They offered their customers a "limited partnership" and falsely claimed the arrangement exempted them from registration because customers were buying milk from cows they owned.
NZFS contacted the company on numerous occasions, reminding them to comply with the law. Despite being issued a Notice of Direction prohibiting sale and distribution of raw milk until they registered, they continued selling raw milk.
Foodborne illness cases, including children, were linked to raw milk from Lindsay Farm, including an outbreak of Campylobacter in August 2020. It was only after this event that Lindsay Farm registered under the regulations.
Sproull’s Palmerston North-based ‘Yaw Milk’ business was also never registered to sell or deliver raw milk and instead sold it through a “dairy husbandry agreement programme”. The company illegally delivered milk to pre-arranged collection points and the investigation by NZFS also found some milk was unlabelled.
“We’re not saying people can’t drink raw drinking milk,” says Arbuckle. “What we are saying is that when people choose to have it, they’re able to make that choice with a degree of confidence that the milk they’re consuming is produced within the regulatory framework.”
He says registered suppliers, who are regularly audited, help consumers reduce the risks if they choose to drink raw milk.
"Compliance with the rules would have cost both companies $10,000 to $15,000 a year, a small amount compared to the risk of exposing their customers to unnecessary risk."
