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Power Farming staff with Fieldays chair Jenni Vernon after receiving their award.
It was a case of doing the double when Morrinsville- headquartered Power Farming took out the Large Outdoor and Supreme Site awards at the 2023 Fieldays.
Located at the bottom of the Gate 2 hill, the blue and red site was hard to miss with an expansive product display, eye-catching signage and dapper-looking team.
2023 marked a significant milestone for Power Farming as they celebrate their 75th year in business.
The company has exhibited at Fieldays for 53 of those years. To commemorate this achievement, the entire team adorned the original- style workwear worn by their predecessors, further emphasising the company’s rich history.
CEO Tom Ruddenklau said, “Tradition is important to us, and hosting and celebrating our customer base with good old-fashioned, authentic hospitality was at the forefront of every decision made about the site build”.
He noted that modern day technology, by way of the Fieldays App, helped their team members ready themselves for the arrival to site of each of their 1000 ticket-gifted guests, with check-in notification alerts as invited visitors entered the gate.
The judges’ assessment was based on Power Farming going above and beyond the norm to provide an exceptional user experience for visitors to their site, taking in criteria such as overall attractiveness, innovative site design, recognisable branding, and a clear focus on customer service.
David Natzke, coordinator of the Fieldays Site Awards, said, “It was great to see that the entire site had been designed with the history and story of this third-generation family business and their loyal customer base”.
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