Wednesday, 13 November 2024 13:55

Chinese strategy

Written by Milking It

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OPINION: Fonterra may have sold its dairy farms in China but the appetite for collaboration with the country remains strong.

Last week Fonterra chief executive Miles Hurrell was at the 2024 China International Import Expo in Shanghai, his second trip the annual trade show.

He says CIIE provides a platform for Fonterra to further collaborate with its partners in China.

Fonterra continues to invest in innovation in China's dairy sector - it has six Fonterra application centres in China, focusing on developing new applications for dairy products and helping customers adapt to market trends.

Hurrell reiterates Fonterra's commitment to partnering with local players to grow with China's dairy industry. After all, the Chinese dairy market is worth $6 billion to NZ.

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