Massey University sheep milking expert Craig Prichard’s fun exhibit at Fieldays -- allowing site visitors to milk a sheep -- had seriously optimistic intent.

Greater sales volume is critical for Wools of NZ, says chair Mark Shadbolt.

Otago farmer Nigel Woodhead has won the FMG Young Farmer of the Year title after three days of intense competition in the national final.

The days of high growth in New Zealand cow numbers are over, says LIC chief executive Wayne McNee.

Demand to get into the avocado industry is exceeding the supply of trees, says the chair of the Avocado Growers Association.

The wool industry might now be in a slightly better situation today had it voted for a levy in 2014, says Blenheim farmer Derrick Millton.

Tar and concrete could spell the end of New Zealand growing leafy green vegetables such as lettuce and spinach if house building persists on productive land near urban areas.

Having 60% of the nation’s wool exports going to China and continuing to sell wool as a commodity has left us exposed, says Wools of NZ chairman Mark Shadbolt.

Kiwifruit industry leader Peter Ombler has received horticulture’s premier award, the Bledisloe Cup.

All New Zealand farmers are taking part in the Agricultural Production Census run by Stats NZ this month.

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