
FTAs - Improving Exporters' Market Access
The recent announcement of a new New Zealand/European Union Free Trade Agreement (FTA) is good news for wine exporters.
Two Marlborough wine companies have done something no other Sauvignon Blanc producer in the world has ever done – achieve a 98-point score in a Decanter Panel Tasting.
Only in Marlborough could a one day celebration of Sauvignon Blanc turn into 16, which is what happened in the region world famous for Sauvignon Blanc.
For the second time this year, a panel of winemakers and industry personnel in Marlborough spent time considering what constitutes the perfect Sauvignon Blanc glass.
New Zealand has 22% of the world's 90,000 hectares of Sauvignon Blanc so diversification is important, as winemakers James Healy and Brent Marris suggest to Joelle Thomson.
The big may get bigger, Sauvignon's star is still rising, distribution will play a key as will the need for wineries to own more of their fruit supply.
It has become the lifeblood of the New Zealand wine industry, accounting for at least $1.1 billion of the total $1.5 billion worth of wine exports.
"I think there is so much potential for New Zealand and particularly Marlborough Sauvignon Blanc with barrel ferments."
"Please experiment, please reinvent, please innovate. But please, please, please communicate – talk to your consumer and let them know what you are doing."
The recent announcement of a new New Zealand/European Union Free Trade Agreement (FTA) is good news for wine exporters.
And they're off! After nearly three years 'Zooming' around the world while grounded in New Zealand, winemakers, viticulturists and marketers…
New Zealand's largest ever wine research programme will safeguard the linchpin of New Zealand's wine industry, by diversifying Sauvignon Blanc.
Since joining New Zealand Winegrowers I have been working closely with the environment team on central government consultations relating to…
Kia ora from San Francisco!