New Zealand Winegrowers is embarking on a timely brand refresh, to discover the 'essence' of the New Zealand Wine brand and create a powerful platform for members telling their own brand stories.
Defining the essence of the New Zealand wine brand, and what makes it truly unique and distinctive on the world stage, has been a key focus for the New Zealand Winegrowers (NZW) marketing team this year.
After a two year pause on the Central Otago Burgundy Exchange, six stagiaires (interns), have set off for France, in the largest contingent since the exchange was established in 2006.